Updated copy

Author: swisspol

index.html

@@ -180,13 +180,13 @@ <h3 class="secondaryFeature-title">Beginners Welcome</h3>
   <section id="download">
     <div class="container">
       <h4 class="download-title">
-        GitUp is free and entirely open source under GPLv3 license.
+        GitUp is FREE, entirely <a href="https://github.com/git-up/GitUp">open source</a> and even comes with <a href="https://github.com/git-up/GitUp#gitupkit">GitUpKit</a>,<br/>a ridiculously powerful toolkit to build your own Git apps!
       </h4>
 
-      <a class="button" href="https://s3-us-west-2.amazonaws.com/gitup-builds/stable/GitUp.zip">Git it!</a>
+      <a class="button" href="https://s3-us-west-2.amazonaws.com/gitup-builds/stable/GitUp.zip">Download Latest Release!</a>
 
       <p class="download-fineprint">
-        Requires Mac OS X 10.8 or later&mdash;OS X Yosemite recommended.<br/>
+        Requires Mac OS X 10.8 or later&mdash;OS X Yosemite recommended.
       </p>
 
       <p>